IPWatchdog CON2020 - September 13-15, 2020 - Dallas, TX

Trademark Strategy: Fighting Knock-offs, Counterfeits & Brand Abuse

Trademark Strategy: Fighting Knock-offs, Counterfeits & Brand Abuse

RegisterCompanies like Nike and Adidas, as well as professional sports leagues like the National Football League, Major League Baseball, National Hockey League and National Basketball Association are constantly fighting what seems to be a losing battle when it comes to keeping counterfeits off Amazon and other online platforms. If Nike and the NFL have trouble, what chance does a smaller company have? What are the primary considerations a brand owner must keep in mind? What are the best practices in the global fight against counterfeits?

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