September 1-30, 2020

Identifying, Valuing and Protecting Trade Secrets in the 21st Century

Identifying, Valuing and Protecting Trade Secrets in the 21st Century

AON logoAccording to recent research from Baker McKenzie, 48% of ~400 senior executives consider Trade Secrets more important than their patents and trademarks, and 69% foresee trade secret protection becoming more critical than safeguarding other types of intellectual property given the rapid pace of tech innovation.  When asked to identify the greatest threat to their trade secrets, 32% of the survey respondents said they most feared having trade secrets stolen by former employees, followed by suppliers, consultants and other third parties (28%), and current employees (20%).  The combination of technology, market trends and recent court decisions on patent eligibility has altered the trade secret and patent equilibrium to the point where many companies are forgoing patent protection in some, if not many cases, in lieu of a robust trade secret protection regime.

This panel will discuss what types of technology and innovation is appropriate for trade secret protection, how to implement a world-class trade secret protection regime, and identifying where risks come from and how to properly value and exploit trade secret assets in a world where IP theft becomes more and more of a pervasive issue.

NOTE: IPWatchdog greatly appreciates the support of our sponsors! This panel is sponsored by AON


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MCLE has been approved in Texas (1 hrs), Arkansas (1 hr) Oklahoma (1 hr) and Missouri (1.2 hrs). Application for MCLE pending in Virginia.

States including California, FloridaIllinois, HawaiiNew JerseyNew York, North Dakota and Wisconsin accept credits when a course has been approved by another MCLE jurisdiction, as has occurred here.

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